HA4 - Task 2

Use of text	BBC Three Ident
Brief description	We don’t see straight away what the channel was because it attracts viewers making them want to know what this Ident is about. There’s lots going on and straight away I see what audience this channel is aimed at young people. This is because of all the colours and typical things related to young people like; flowers, speakers, TV’s and cars. It starts by sending us up a road through a field where it stops at the BBC 3 logo which is in between loads of big TV’s and balloons. The BBC 3 logo is made out of straws and it shows there is pink and purple liquid running through it which makes it stand out.
Techniques Used	Animation is the whole of what this Ident is made from which is good and I think used to exaggerate everything like the big flowers and TV’s. The animation in the tube leading up to the BBC 3 all spills out at the end which is easier done with animation.  Visual effects are the colour’s moving through the tubes and the flowers popping up, and then the TV’s shining through the whole Ident. Colour rendering is used through the whole Ident to make everything look abstract and interesting for the viewers. Everything in the Ident is reality but using animation and colours exaggerated like the flowers when it first starts. Things are enlarged and highly coloured to make everything bigger and bolder. It gives more effect through the whole Ident. The main graphic is the BBC 3 tubes with all the colours running though. All the other things are graphics to. There is movement through the whole Ident; things are always moving to keep viewers attention for the short space of time.
Advanced Techniques	Sharpen has been used to make all the animation look more realistic. It cleans up the image and focuses it and the viewers on everything that’s going on. Rotation is used straight away as the camera goes up a road while the globe it’s on is still rotation till it gets to the BBC 3 logo. Opacity is used at the end to fade in the bright pink spill at the end. This is to add effect by the spill just appearing which is keeping things always going on in this Ident.
Technical Comments	The resolution is 240 × 240 pixels. The video format is in HD because its shows everything clearly and all the animation and graphics are very high.

Use of Text	MTV Live Ident – Perfection born let there be music
Brief Description	In this we see water at first with a hole in the middle of this perfect scene which looks very peaceful. This is to give viewers no clue what’s going to happen and make them completely think what’s this all about. It will make people remember it because it’s different. The big hole in this lake begins to form ripples of water very quickly like there’s something shaking or coming up from the middle. This is where the music gets louder on the Ident which is causing the water to do this. The vibrations are supposed to look like they have made the water jump up and create these funny shapes and spikes coming out from this hole like there dancing and moving around, this is when we see the speaker which is what’s causing all this in the water. We see the logo in the corner of the screen all the way through but it gets added at the end in the middle to make it more noticeable and finish it off making sure people know its MTV. The whole Ident uses colours lie grey, black and white which are MTV’s colours and also they all contrast and are quite bold and eye catching when all used against each other.
Techniques Used	It uses Animation for the speaker vibrations when they come out from the water and look like there dancing, this works because it’s made more dramatic and looks better than try to create it in reality. Visual effects are used when the speaker comes out the water because it’s real but been put into the image in the hole which has also been done using visual effects to create the gap in the lake. It works because it looks real having both things put together even though they aren’t really there at the same time. Colour rendering is used to make the colours in the water all contrast together and make it look like its rippling and has shadows on it when the speakers come up from it. Movement is always happening in this like when the water ripples then the hole getting bigger, then the vibrations from the speaker then as it rises. This works because something’s always going on but not too much to confuse the viewers.
Advanced Techniques	As the ripples in the water move very fast they blur which makes it more effective showing they are very fast so something very loud is going to happen. When the speaker is rising as the camera zooms in on the water the image is very sharp so we can see the water still moving and the speaker raising this is very effective so that it’s memorable. Rotation is used when the speaker spins while it comes out of the water.
Technical Comments	The resolution is 240 × 240 pixels. The video format is in HD because its shows everything clearly and all the graphics and visual effects very highly.

Use of Text	BBC 2 Ident 2012
Brief Description	We don’t see what the channel is straight away, this Ident starts by trying to grab our attention because they have only have 15 seconds. We see this big ball of sparks and fire first which looks like it’s in the middle of a town. Then a big, dark, grey number 2 comes out of the fire which is advertising the channel. Once we fully see the 2 from the fire the smaller BBC two logo comes up at the bottom in a little box which is green because its BBC twos colour just like BBC one has red as there’s. The number two is just balanced on the fire ball while it burns for the rest of the Ident; this is to make sure something is always going on catching viewers’ attention for the short time of the Ident.
Techniques Used	We see the town in the background which is real and has cars and people moving around, so this shows the animated fire has been added over the town already pre-recorded. Which is them using animation to make reality more creative. The fire keeps moving the whole way through which is visual effects added to the animation. Then the animated 2 as it rises and keeps moving also has been done using visual effects.  Colour rendering has been added to the ball of fire to get it to the abstract eye catching bright colour. It’s been used because it’s not a real fire and so they can do what they want with it to make it more memorable. The main graphic is the big number two coming through the fire. The fire and number two are always moving.
Advanced techniques	All the sparks from the fire are constantly moving fast which makes it blur which looks good and makes it look more realistic.  All the building s in the background are very clear and looks like the image has been sharpened. The use of rotation is used constantly because the fire is spinning round. The number two has had the technique opacity used because we can still see the background image of the building in the town through it. The opacity has been turned down to make this.
Technical Comments	The resolution is 240 × 240 pixels. The video format is in HD because its shows everything clearly and all the animation and graphics are very high.